JILL LINDSEY offered her beautiful store in Clinton Hill as a place for event attendees to drink bubbly things while collaboratively supporting one another through the main pain points that attendees brought to the table.
The event idea was born out of initial conversations between my event co-designer Meghan and myself where we celebrated the fact that there are a growing number of women-focused organizations in NYC but that there was no centralized place for leaders of this movement to get together and get more insight into what women are asking for and how best to help them.
Interested in this topic but couldn’t attend? Here are a few trends in conversation from the night:
Problem - When planning events in NYC, how do you address the fact that many people are busy and have many competing options asking for their time?
Brainstormed Solutions -
- Create some kind of FOMO to motivate people to not only RSVP but actually attend!
- Spreading the word takes time and energy, adequate manpower is necessary (interns anyone?)
- People interact with time differently. Some people are planners, some only sign up for things last minute. Releasing advertising for your event early on and then reminders leading up the event can help attract more people.
- Having an event description compelling enough to get people to share your event, cross-collaborations help open your event up to other audiences.
- Introduce a coupon or deal component to your offering so that if people share your event description they can get something in return. Incentivize!
- People are more likely to attend if they’re held accountable by a friend (but might be less likely to meet anyone new).
A. Go with what feels right to you. If you’re open to the direction of where your organization takes you, you will find the best fit for the community your events speak to.
We hope to host another one soon. So stay tuned for news!